Templates

A complete MarTech Maturity Model to help experts and businesses to assess and map capabilities across their ecosystem. This model envisions the steps required for a business to increase their capabilities and achieve an engagement and relationship-led strategy.

This template is a concentric view of modern martech capabilities and how they interact and overlay on top of existing ecosystems.

An ultra-high resolution template of the CX-Led Architecture Framework TM in one PDF file. Useful as a quick reference for teams working in a transformation program or as a socialization artefact of the philosophy of being CX-Led

The Information Fabric of Customer Engagement is a concept to represent the multi-dimensional information structure of human-to-business interactions in any business domain.

The anatomy of the customer encounter defines the data structure and the main sections of the human-to-business interaction. This is the core of the information fabric of customer engagement.

The Enterprise MarTech Reference Technology Architecture template is a complete reference for a modern marketing technology architecture. The model represents all the elements present in the ecosystem of a typical enterprise-level organisation.