MarTech Maturity Reference Framework

April 10, 2023

A complete MarTech Maturity Model to help experts and businesses to assess and map capabilities across their ecosystem.

This model envisions the steps required for a business to increase their capabilities and achieve an engagement and relationship-led strategy.

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Henry Hernandez-Reveron

Henry is an enterprise architect specialising in marketing technology architecture in large-scale and complex ecosystems. He researches the MarTech industry for emerging trends and proposes best practices to help organisations align their martech capabilities with their business strategies.