The Future of MarTech: Architecting for Customer Engagement

April 10, 2023

As presented in the Marketing Live conference in Sydney 2023. This pack contains the overview of an engagement-led technology architecture and the capabilities to future-proof your MarTech architecture.

The main topics found in this presentation:

-The concept of the Information Fabric of Customer Engagement
The capabilities required to future-proof your architecture
How to assess your maturity level
How to evolve your current architecture
How to scale your approach
The main components of the MarTech of Tomorrow

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Henry Hernandez-Reveron

Henry is an enterprise architect specialising in marketing technology architecture in large-scale and complex ecosystems. He researches the MarTech industry for emerging trends and proposes best practices to help organisations align their martech capabilities with their business strategies.