The Future of MarTech: Architecting for Customer Engagement

Marketing Live Conference - Sydney 2023

As presented in the Marketing Live conference in Sydney 2023.  This pack contains the overview of an engagement-led technology architecture and the capabilities to future-proof your MarTech architecture.

The main topics found in this presentation:

  • -The concept of the Information Fabric of Customer Engagement
  • The capabilities required to future-proof your architecture
  • How to assess your maturity level
  • How to evolve your current architecture
  • How to scale your approach
  • The main components of the MarTech of Tomorrow